Patterns that incorporate signs, rituals, and allusions.
Heraldry, alchemy, the sacred and the profane emerge within the designs with both visual and conceptual value.
In MaVoix, the symbolic is intimate, never didactic.
With True Love isn’t Hearts and Flowers, Magnus Gjoen creates a pattern that is, above all, a statement: love is not a cliché. It is beauty and wound, strength and fragility, resistance and grace. The wallpaper stages a constant visual tension — vertical barbed wires, sharp and metallic, intertwine with a thin, glossy silk ribbon…
In the Misteriosa design, artist Leonardo Dini transforms the flight of swallows into a symbolic and painterly language. Each silhouette, hand-painted and then refined through Digital Art, becomes gesture, presence, and dance.The swallows do not simply fill the surface — they chase, brush, and circle each other in a continuous choreography of motion, turning the…
The Hidden in Plain Sight design by Magnus Gjoen is an exercise in revelation and concealment — an artistic camouflage that fragments and transforms historical references into contemporary surfaces.At the base of the composition lies the famous ceiling of Giovanni Battista Tiepolo’s Allegory of Marriage, preserved at Ca’ Rezzonico in Venice. To this cultured, baroque…
The Hidden in Plain Sight design by Magnus Gjoen is a conceptual and visionary camouflage — a wallpaper that challenges the gaze and the surface, where nothing is immediately recognizable and everything is in flux.Through the layering of organic forms, Gjoen fragments a collection of historical and personal artworks, creating a pattern that reveals itself…
A wallpaper that goes beyond decoration, Hidden in Plain Sight is a layered visual artwork, conceived by artist Magnus Gjoen as a conceptual camouflage — a kind of maximalist glamflage.At first glance, it appears to be an abstract pattern, but on closer observation, figurative traces, baroque details, and painterly fragments emerge. It is an invitation…
Ludovica is one of the most evocative designs in the MaVoix collection, inspired by the historical figure of Anna Maria Luisa de’ Medici, also known as Ludovica — patron, heir, and last great guardian of the Medici legacy.It was she who ensured that all of her family’s artworks would remain forever in Florence, by signing…
The Ludovica design by MaVoix draws inspiration from Anna Maria Luisa de’ Medici, the last heir of the Medici dynasty and a key figure in the preservation of Florence’s cultural heritage.With the Patto di Famiglia of 1737, Ludovica prevented the dispersion of the Medici collections, entrusting them forever to the city of Florence.The pattern is…
The Ludovica design by MaVoix is a visual celebration of the bold and visionary spirit of Anna Maria Luisa de’ Medici, the last heir of the Medici dynasty — a woman of power, intellect, and refined taste.The pattern draws inspiration from her lucid and forward-thinking vision, her love for beauty, and the Patto di Famiglia,…
The Ludovica design is a visual tribute to Anna Maria Luisa de’ Medici, known as Ludovica, the last heir of the Medici dynasty and the visionary behind the Patto di Famiglia — the historic act that permanently bound the Medici collections to the city of Florence. A woman ahead of her time, cultured and refined,…
Among all MaVoix patterns, Uno, Nessuno is the one that most fully embodies the connection between gesture, rhythm, and symbol. A modular, figurative design, where stylized hands intertwine in a hypnotic visual choreography, punctuated by blue eyes that silently observe the scene. This composition is built on a repeating visual alphabet — hands that touch,…
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