MaVoix as technical partner for the production of the wallpapers.

.In the heart of Manhattan, the new La DoubleJ flagship redefines the concept of retail space, transforming it into an immersive environment dedicated not only to fashion, but also to wellness and spirituality. Designed by B-Arch studio, the project interprets the brand’s vibrant identity through a mix of color, symbolism, and material research.

The showroom unfolds as an experiential journey where architecture, art, and holistic practices coexist harmoniously. Alongside the fashion collections, visitors discover spaces dedicated to meditation, reflection, and spiritual activities — elements that have become central to La DoubleJ’s creative vision.

Within the project, MaVoix collaborated in the production of some of the most distinctive decorative surfaces featured throughout the interiors. Among them is an Egyptian-inspired pattern printed on textured gold vinyl wallpaper, selected to enhance visual depth and the interaction between surfaces and light.

For the “Light Room,” a space dedicated to meditation and energy practices, MaVoix also produced the graphic applications on MaVoix Canvas, a textured material designed to enhance colors, textures, and graphic details with a soft and immersive effect.

A project that demonstrates how decorative printing can become an integral part of contemporary architecture, contributing to the creation of impactful visual and sensory experiences.