Hidden in Plain Sight is a design that hides what it reveals, a fragmented, rhythmic, seemingly abstract surface.
Yet beneath it, invisible yet present, lies Ca’ Rezzonico. The Baroque palace dissolves into lines and shapes, disguising itself as decoration.
The design becomes a camouflaged figure , at once anatomical, architectural, and psychological.
A pattern that looks back but refuses to be fully seen, revealing itself only to those who know how to look.
Designer: Magnus Gjoen.
The Hidden in Plain Sight design by Magnus Gjoen is an exercise in revelation and concealment — an artistic camouflage that fragments and transforms historical references into contemporary surfaces.At the base of the composition lies the famous ceiling of Giovanni Battista Tiepolo’s Allegory of Marriage, preserved at Ca’ Rezzonico in Venice. To this cultured, baroque…
The Hidden in Plain Sight design by Magnus Gjoen is a conceptual and visionary camouflage — a wallpaper that challenges the gaze and the surface, where nothing is immediately recognizable and everything is in flux.Through the layering of organic forms, Gjoen fragments a collection of historical and personal artworks, creating a pattern that reveals itself…
A wallpaper that goes beyond decoration, Hidden in Plain Sight is a layered visual artwork, conceived by artist Magnus Gjoen as a conceptual camouflage — a kind of maximalist glamflage.At first glance, it appears to be an abstract pattern, but on closer observation, figurative traces, baroque details, and painterly fragments emerge. It is an invitation…
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